Everything you know is wrong.

I've been running a micro-SaaS business for the past five years and spent the five years before that constantly building apps from scratch. In that time, I’ve learned that some of the "rules" we cling to as indie developers—especially the belief that we can't afford or find someone to handle customer support—are flat-out wrong. And worse, they’re holding our businesses back.

The Trap of Doing It All Yourself

To survive as an entrepreneur, you create rules and convictions that help you navigate the chaos. But as your business grows, some of those rules stop serving you. One of the biggest myths I believed for years was that no one would want to work on my small business part-time.

Then I hired a customer support rep.

I quickly realized there’s an entire group of people—working parents, career changers, freelancers—who value flexible, part-time work. And they’re incredible at it. My hire didn’t just handle support emails; she streamlined the process, tracked key support trends, and even took on community initiatives and QA. In short, she made my business better.

Why You Need to Let Go of Support

Many indie developers get stuck answering support emails indefinitely, believing it’s their duty to stay connected to their community. And while it's valuable at first, continuing to do it yourself is a mistake.

For just $1,000 a month—paying someone $30 to $40 per hour for 10–20 hours a week—you can reclaim your time and mental energy. The emotional toll and constant context switching of support are real, and removing that burden is a game-changer.

Here’s how you can make this work:

Track the Data – Have your support hire maintain a log of top issues and provide a weekly report on trends. You’ll gain better insights into your business than if you were handling it all yourself.
Focus on Growth – Freeing up your bandwidth allows you to build, market, and scale—things only you can do.

The Shift That Changed My Business

Hiring a support person transformed my business in just a week and a half. She’s now an essential part of the team, helping shape the future of the product.

If you’re serious about growing beyond your current size, hiring customer support is likely your next move. And if there’s interest, I’m happy to share exactly how I hired the right person quickly. Let me know in the comments if that would be helpful.

The bottom line: There are amazing people out there who love these jobs, and hiring them doesn’t just help your business—it creates more value in the world. Give them a chance, and watch your business grow.